TESSOL
Client
Performance Marketing
INDUSTRY
Cold Chain Transportation.
CHALLENGE
Acquisition: Target a widely fragmented B2B audience across India.
STRATEGY
Power acquisition and lead generation process with SEM and LinkedIn ads, focusing on long tail searches and creating highly specialised landing pages.
METRICS
- +65.8% Increase in overall traffic.
- -52% Decrease in website’s bounce rate.
- SEM: CTR 11% / CR 3,4% / CPC 35 ₹.
- LinkedIn: CTR 2.6% / CR 1,9% / CPC 57 ₹.
MORE WORK
Under The Mango Tree
Social media
Nanno Nanni
Performance Marketing
