NONNO NANNI
Client
Performance Marketing
INDUSTRY
Food (Artesanal Italian Cheeses).
CHALLENGE
Branding: Identify audience & create powerful brand engagement. Company tried to penetrate the Spanish market unsuccessfully in 2019.
STRATEGY
Dense testing phase for identifying top performing audiences. Followed by content-heavy campaigns in social and display, focused educating users on how to use the product through a wide range of recipes and cooking tips.
METRICS
- +156% Increase in overall traffic.
- +42% Increase in total session time.
- Display: CTR 0.44% / Impressions 135k / CPC 9 ₹.
- S. Ads: CTR 1.83% / CR 1,6% / CPC 57 ₹.
