EFTI
Client
Performance Marketing
INDUSTRY
Audiovisual Education.
CHALLENGE
Create an efficient acquisition funnel that categorizes users according to their profile and interests. Product catalogue very wide, various similar products with significantly different audiences.
STRATEGY
Develop very detailed buyer personas that focused on users technical skills, academic profile and aspirations and focused on ‘proactive’ and ‘placement’ based campaigns on AdWords and Display.
METRICS
- CPC cost decreased by 7% (overall).
- Display: CTR 1.36% / CR 0.87% / CPL INR 421 / Leads 638.
- SEM: CTR 12% / CR 8.9% / CPL INR 765 / Leads 877.
MORE WORK
Abaca
Social media
Nanno Nanni
Performance Marketing
