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efti – Alphacret

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Our goal is to help brands through creativity, technology and collaboration.

Transforming goals into brands, through digital story telling.

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EFTI

Client

Performance Marketing

INDUSTRY

Audiovisual Education.

CHALLENGE

Create an efficient acquisition funnel that categorizes users according to their profile and interests. Product catalogue very wide, various similar products with significantly different audiences.

STRATEGY

Develop very detailed buyer personas that focused on users technical skills, academic profile and aspirations and focused on ‘proactive’ and ‘placement’ based campaigns on AdWords and Display.

METRICS

  • CPC cost decreased by 7% (overall).
  • Display: CTR 1.36% / CR 0.87% / CPL INR 421 / Leads 638.
  • SEM: CTR 12% / CR 8.9% / CPL INR 765 / Leads 877.

MORE WORK

Abaca

Social media

Nanno Nanni

Performance Marketing

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